New Look. New Hart

← Back to the Portfolio

Jane is pleased to announce the next phase of our highly successful Girl On Top campaign for Portmans.

Featuring Australian IT girl Jess Hart, the campaign launches the new Winter 2013 collection shot in the heart of Jess’ hometown of New York. As well as outdoor advertising, the campaign also includes exclusive online content and new ways to shop and engage with the brand.

Since launching the Girl On Top campaign for Portmans in 2010, the brand has gone against the grain of retail in Australia delivering outstanding results with increased profitability, customer engagement and a new online platform; which is now one of the strongest performing stores across the entire Just Group portfolio.

Jess Hart replaces supermodel Abbey Lee Kershaw as the new Girl On Top and joins an exclusive list of Australian models that have represented the brand including Miranda Kerr and Portmans’ first IT girl Alison Brahe.

  • Date: 17/2012
  • Client: Jane
  • Filed under: Advertising
  • Link: