Sure it was the coldest winter on record and our flights got grounded (and some kid’s tongue got stuck to a pole) but that didn’t stop us from hitting the icy streets of New York to shoot the AW11 collection for Portmans. Working with world-renowned photographer Matt Jones and Girl On Top Abbey Lee, the New York Chill campaign included print advertising, fashion film, and in-store imagery.
Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
Dan Martensen shot H&M Fashion Against Aids 2012 campaign and directed the accompanying short film. FAA is a yearly collection created by H&M to rise funds and create awareness about HIV and AIDS among the young.